The Story Behind Wild & Her

Hi, I’m Lexe, the founder and owner of Wild & Her!

I grew up snowmobiling, riding, trailering, boating, and spending as much time outdoors as possible. I remember going to snowmobile shows and noticing that most of the clothing was made for men. If there were women’s options, they almost always came in hot pink.

Don’t get me wrong, I love hot pink, but not every shirt needs to be pink.

That’s where the idea for Wild & Her started. I wanted to create shirts in a variety of colors with badass designs for women who love the outdoors like I do, women who enjoy fishing, hunting, snowmobiling, riding, and exploring.

Wild & Her aims to empower women to show up confidently in the activities they love. It’s about having apparel that reflects that passion.

Welcome to Wild & Her—where women who love the outdoors are seen, represented, and celebrated.