Owner's Bio: The Story Behind Wild & Her

Hi- I'm Lexe, the owner of Wild & Her!

I grew up snowmobiling, riding, trailering, boating, and you could always catch me outside. I've noticed over the years with outdoor activities there persists a noticeable gap in suitable clothing options tailored for women. Resulting in me wearing my boyfriend's fishing shirts or buying a hunting jacket from the men's section. Traditionally these outdoor activities are dominated by men, however here at Wild & Her it's our goal to change that!

It's crucial to recognize that women are equally passionate and capable participants in fishing, snowmobiling, hunting, riding, etc. Women deserve functional and well-designed clothing that meets their specific requirements. By addressing these shortcomings, the outdoor industry can foster inclusivity and empower all enthusiasts to fully enjoy their outdoor pursuits without gender-based constraints. 

Welcome to Wild & Her where we aim to supply women with more outdoor clothing options!

Stay patient with us while we increase our inventory. We are small but we are mighty!