The Story Behind Wild & Her

Hi, I'm Lexe, the owner of Wild & Her!

I grew up snowmobiling, riding, trailering, boating, and spending as much time outdoors as possible. Over the years, I noticed a lack of women-focused representation in outdoor apparel. Too often, I found myself wearing my boyfriend’s fishing shirts or shopping in the men’s section just to find something that fit the lifestyle I love.

While many outdoor activities have traditionally been male dominated, here at Wild & Her our goal is to help change that narrative. Women are just as passionate about fishing, snowmobiling, hunting, riding, and exploring the outdoors, and they deserve apparel that reflects that.

Wild & Her offers women’s outdoor inspired apparel and accessories designed to celebrate, support, and represent women in the outdoors. Through bold designs and comfortable everyday wear, we aim to empower women to show up confidently in the activities they love.

Welcome to Wild & Her where women who love the outdoors are seen, represented, and celebrated.