Hi- I'm Lexe, the owner of Wild & Her

I grew up snowmobiling, riding, trailering, and you could always catch me outside. I've noticed over the years with outdoor activities there persists a noticeable gap in suitable clothing options tailored for women. Resulting in me wearing my boyfriend's shirts when we go fishing or buying a men's hunting jacket because the women's section has limited inventory. Traditionally these outdoor activities are dominated by men, however here at Wild & Her it's our goal to change that!

It's crucial to recognize that women are equally passionate and capable participants in fishing, snowmobiling, hunting and riding. Women deserve functional and well-designed clothing that meets their specific requirements. By addressing these shortcomings, the outdoor industry can foster inclusivity and empower all enthusiasts to fully enjoy their outdoor pursuits without gender-based constraints. 

Welcome to Wild & Her where we aim to supply women with more clothing options!